FAQ: When should i book my fresh48 or newborn session?

One of the top questions I hear from parents-to-be is when exactly should I book our Newborn session? I’m inclined to say “as soon as possible” so you can secure your preferred photographer on your preferred date. But if we’re being honest, that doesn’t really help much! Ultimately, I recommend you reach out as soon as you are ready, which for many families is typically around 12 weeks. Here are some additional factors to consider when booking:

• Are you planning to have a maternity session or gender reveal party? Many photographers will bundle these offerings with a newborn session for a bonus savings.

• Are you due over a major holiday? If yes, definitely reach out as soon as possible. Not all photographers are open to working these dates, but for those that are, the sooner they know the better!

• When do newborn photography sessions typically take place? A Fresh48 session takes place, as it’s name implies, within 48 hours of birth at the place where the birth occurred (frequently a hospital). A newborn session varies on timing, but the sweet spot is really within 2 weeks when baby is still sleepy for all those beautiful swaddle portraits!